How to cost effectively create great retail experiences?
To remain competitive retailers are looking to provide a complete retail experience in store. Retailers are engaging in retail theatre and want the entire messaging activity throughout the store to be aligned. Gazman is an Australian fashion brand for men and sought to cost-effectively create a uniting theme for its Malvern flagship store
Same Page Digital was employed by Gazman to interpret the brief and execute a programme across all touch points from front window signage through to in store propping. Same Page’s ability to create propping, develop printing, procure materials and install all the components enabled the retail brand to deal with only one point of contact and ensured that the timeline for the launch and the tight budget was met. Same Page also procured a number of the unusual propping devices for the campaign and where necessary created and built campaign pieces.
The campaign was highly successful for the brand and the overall look and feel of the store was cohesive and considered. The use of Same Page Media enabled a small marketing team within Gazman to achieve a coordinated and comprehensive in-store experience that offered customers an exciting and engaging retail environment. Not only was the retail experience enhanced but many believed the brand must have spent much more than they did to achieve that outcome.